| Another
slight language warning applies - if you jump with alarm
when you see certain words, hit the back button now
"I'm gonna be a mighty king, so enemies beware..."
- Simba, The Lion King
In Los Angeles terms, that is to say, in an imagined hierarchy
of motion picture supremacy, Walt's legacy sits damn near
the top. Sure, there have been some rumblings in the interior;
Jeffery ("the golden retriever") Katzenberg jumped
ship to join and form Dreamworks with 'Steven' and David
Geffen; a helicopter crash took out a high ranking Disney
exec; a steady box office decline in traditional animation
outpourings was marked (Treasure Planet hurt
Disney just a little but it hurt); in comparison to their
bastard son Pixar, Disney was the poor father, lending only
its colossal distribution and marketing might to make Lassiter's
Toy Storys outshine the Mouse House (or
as unkind folk have dubbed the house of Mickey, 'Mousewitz').
Ever
since The Lion King, an absurdly globally
successful piece of coming of age that pitted Nazi hyenas
against the good and might of all that is cuddly, sellable
and leonine (and Matthew Broderick), Disney have floundered.
Imagine getting thirty three cherries on a one armed bandit
and some bastard hides the HOLD button. Hollywood movies
are formulaic but do not perform to formulas. Michael Eisner
was desperate for a template based on The Lion King
so that he could cookie cut hit after hit. That ploy didn't
work and wily computer animation guru John Lasseter came
along and stole Disney's crown. What reigned as a lion in
acetate and paint gave way to pixels and nurbs voiced by
Tom Hanks and Tim Allen. Of course the argument could go
that Pixar wrote their screenplays to death or perfection
(another reminder of the power of the writer in cinema)
while Disney threw writers at projects the way wayward people
throw themselves at stars' feet.
In
the late thirties, Walter Elias Disney had a dream. By many
accounts, Uncle Walt was a curmudgeon and an untalented
artist whose real genius was delegation and his canny business
sense urging him to purchase acres of car park space for
his Disneyworld. He spent a vast fortune (perhaps not all
his own) bringing to the screen the story of a little wooden
boy. If made today, Pinocchio would not
be. Made today. No. No right minded exec would greenlight
so prohibitively expensive a project. It's no wonder that
1940's Dumbo's running time of just over
an hour barely qualified it as a motion picture but it clawed
back some of the wooden boy's expenses. Of course, these
'classics' are now absurdly into profit but Walt's work
in the golden age of cell animation still provokes awe.
Pinocchio is a stunning tour de force of
breathtaking multi-plane animation over 60 years ago.
It was the first film this writer can remember seeing and
the metamorphosis of Pinocchio's friend Lampwick into a
donkey while braying for his life still sends shivers Fed'Exing
southwards. It's the reason I forsook alcohol (well, beer
anyway) until someone introduced me to spirits.
In
1966 Disney died and his empire was maintained as a globally
recognised brand. The theme parks were in full swing (although
some took a malicious pleasure in the apparent failure of
Euro Disney, a commercial limb rejected vehemently by its
host, France, specifically a woodland west of Paris). Even
now, the Disney rides are providing grist to the mill. One
of the most enjoyable films of last summer was based on
a Disney ride. It sounds like it would have turned into
a terrible venture but no. Get Johnny Depp doing Keith Richards
and all will be entertaining. Pirates of the Carribean
was a joy, albeit a fluffy one.
So
what of the two principal Disney dollar generating sources?
Firstly there is their traditional cell animation arm and
secondly their enor'mouse'ly successful video and DVD outlet.
Disney took on Pixar a few years ago by buying up everyone
who could move a mouse (who weren't on Pixar's payroll).
They created 'the secret laboratory', teased in The
Emperor's New Groove. Here, Disney's computer animators
would create an epic motion picture experience. Guess what?
They shelved the picture and started from scratch because
of the relentless march of technology. The R&R period
was so long that the lab was leapfrogged by progress and
so they started again. Some say it was a 200 million dollar
movie... It makes me shudder to think that that much was
spent on such a lame effort called Dinosaur.
Sixty
years ago, Pinocchio. An unqualified work
of art. Four years ago Dinosaur. Sigh.
That is progress with a capital R-E-G-R-E-S-S.
So
let's move to the video/DVD arm of a once mighty empire.
FACT - Disney products are 15 to 20% more expensive than
'standard' fare. This, argues the company, sets its product
apart (yeah, by a few quid) so it is viewed as a separate
higher quality product. Disney often have 'Disney' shelves
in high street shops. The company seems to have monopolised
on its own brand name. But there is hearty dilution. Straight
to video sequels have dampened the fire and even the once
unassailable Jungle Book has been cheapened
by its terrible, terrible sequel.Once in your home, the
Disney brand starts its Ka-like hypnotism. The Jungle
Book's snake could not be less persuasive. The
bland English narrator (picked for his boyish enthusiasm
and appeal to the kids) exhorts your young to recognise
those titles they don't own... Such an extraordinary
marketing ploy deserves more than a mention. Disney animation
films are now - drum roll - classics. This is the definition
of classic.
Classic:
judged over a period of time to be of the highest quality...
Not
so for Michael Eisner and chums. No. Each outpouring is
a readily acknowledged classic. The amount of time that
the dictionary says should be 'a period of time' seems to
be measured in days. That would make most soap operas classics...
What that says about Dickens's work is anyone's guess.
So
regardless of the fluff that's churned out, they're classics
and no one can argue.
I
argue.
Brother
Bear has an extraordinary line of sung lyric in
it. As Codec (or some similar name given to a baby bear)
runs up a tree, Phil Collins rather appropriately sings
out; "I, cunt-face, another day..." which kind
of sums a lot of things up - except for the bit of it being
a 'classic'. Codec's hunter is named what sounds like 'Sidcup'
which makes for very skewed viewing.
Made
60 years ago, Brother Bear would have garnered
oooohs and aaaahs. Made today and the general cry of "It's
no Finding Nemo..." reigns. Can Walt's
Disney break though the other side and pull a Pinocchio
out of a hat? Or are they just whistling 'Pixar'?
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